Records Sleeve Design

Whilst researching for inspriation for my project, I saw some vinyl designs I liked, showing above.

I’d like to create a sleeve design, which could tell the story, but still implicit, to make you think a while about it. It should tell the story through design, pattern, imagenary, colour and texture but only imagenary can have a huge effect. Especially images which create a movement or emotions are suitable for this projects. For this project I planned to try out different media and their effects to find out, which of these will take part in the actual sleeve design. Particularly creating a symbolic figure or image, which would represent the theme of the book 1984.


I went to a record shop down Wakefield to get some inspiration and have a look on different techniques. I really liked the Elektronic section, due the creativity of the sleeves they had. Especially the way how misleading and manipulated their artwork is and still completly the music matches.


Chip Kidd


Designer and writer Chip Kidd  is based in New York (as well as Stonington, CT, Palm, FL) and is known for his book cover designs. The book cover designs he’s been non-stop working on since 1986 helped him create a revolution in the art of American book packaging. His work got often rewarded with the National Design Award for Communications and the Use of Photography in Design Award from the international Center of Photography, from many others. While his career he  published 2 novels, which are ‘The Cheese Monkeys’, ‘The Learners’ as well as ‘Batman’. Next to writing Novels he is also an author of books about comics, e.g. ‘Batman Animated’. Chip Kidd has spoken as a lecturer at Princeton, Yale, Harvard and others.

The book covers he is mainly designing are quite modern and decorated with manipulated typography. In his designs he keeps focus of at least one thing to stop  irritation and keep focus on the importance of the title for example. Especially the style he is using is always different, he combines old styles with modern or photography with drawings. It seems that there are no lilmits of materials he is using. Particularly his comic covers are really colourful, which is probably typicall for comics.

Allison Diaz


The collage artist Allison Diaz (grew up in California) just achieved her graduate at the California State University, Sacramento. She studied an electric blend of photography, psychology, art and biology before finishing her degree in Spanish Literature. Allison Diaz’s work currently focuses on the idea of shifting perspectives, identity and perception of reality.

Her work reflects her passion for Magical Realism and abnormal psychology. Mostly in black and white as well as dark, subtle and faded colours, she particularly gives her artwork a scary and psycho effect. Her geometrical collages include photography and as it seems cutting out materials. Especially the shifted perspectives reflect sometimes a hidden message, which you could interpretate as scary or fear. Other pieces of her are created with happier colours however don’t appear as bright, as you would know it from other designers. It appears that she always uses faded colours and a bit of fantasy.

Stefan Sagmeister


Stefan Sagmeister, born and raised in Austria,  is a graphic designer and typographer based in New York. After studying at the University of Applied Arts in Vienna, he recieved a Fulbright scholarship (Pratt Institute) in New York. Later in his career he designed album covers for famous people such as the Rolling Stones and Jay Z. In 1993, he formed the in New York based Sagmeister Inc.. Stefan Sagmeister met Jessica Walsh in 2010 and gave her a Job at his agency. After a couple of years working with her, he made her as a partner of his agency (today Sagmeister & Walsh)

Stefan Sagmeisters work often includes typography, as well as photography. Especially his photography manipulated work hasn’t got any limits e.g. also showing himself and colleagues naked in images, or even cutting words into his body. While creating his artwork the use of bleached and faded colours is remarkable due its fitting context in the final image. It seems that Sagmeister is mostly trying to send messages to start people think. He is staying loyal to his own style.

I really like the way he includes an amount of different techniques and mixed media in his artwork and always achieves to create a new work as a whole. His work sometimes seems crowded due his included typography, tho it still is the right proportion and amount to set the right effect for the audience. Because he is working together with Jessica Walsh since 2010 his work also includes teamwork and a mixed variety of different ideas and styles. Two styles meet and create a judgemental, reflective, relieving and faithfull work as a whole, which in my opinion is significant.

Jessica Walsh

style sheet-page-001Jessica Walsh, who’s born in 1986 is well known as a graphic designer, art director and illustrator and also partner at creative agency Sagmeister & Walsh. She began in the age off 11 with coding and designing websites and studied later on graphic design at the Rhode Island School of Design. When she successfully achieved her Bachelor of Fine Arts in 2008, she decided to move to New York City to intern at design firm Pentagram for  nearly a year. She then worked as an associate art director at Print magazine. Jessica Walsh also had design work and illustrations featured in various books, magazines and newspapers, including the New York Times and New York Times Magazine. In 2010 Walsh met Stefan Sagmeister. As soon as he saw her work, he offered her a job at his Studio, Sagmeister Inc.. After two years working with Sagmeister, she was made partner in the age of 25. Next to blending handcraft, photography and painting with digital design, Jessica works primarily on branding, typography, webdesign and art illustrations.

Her signature style is described as bold, emotional and provocative with the occasional surrealistic flourish, also as “hand-made” and “quite-daring”.

While her career as a graphic designer, she had a lot of clients within some well-known ones like; Levi’s, Aizone and Adobe. But graphic design isn’t all she is doing, she also teaches design and typography at the School of Arts in New York.

Walsh’s work is known for using intence and extravagant colours, as well as geometrical and dominating shapes.It seems like she always tries to create something unusual, which hasn’t been created before. In my opinion her work can mostly be interpretated with a message behind it. All in all it appears to me, that she tries to send these messages or to represent a mood in her artwork. Jessica Walsh uses most of the time mixed media e.g. Photography, Painting, Typography and Photoshop giving her work character. Mostly she includes People in her work. I really like her work due the confident creations she has. It all looks very wanted and unaccidental, sometimes even in a crontrolled mess.



David Carson


David Carson, who was born in 1954, is a really successful American typographer, graphic designer, teacher and surfer. He is also the founder of David Carson Design Inc., which is based in Zurich since June 2007. He began studying Graphic design in 1980 at the San Diego State University, but finished it at Oregon College of Commercial Art. In 1988 he has been designing the layout for the magazines “Musician” and “Beach Culture”, which won over a hundred design prizes. After a few years he was responsible to design the layout for the magazine “Ray Gun”. While this time David Carson was also a Consultant and Graphic Designer for Companies e.g. Nike and Pepsi, also famous musicians like David Byrne and Prince where customers of David Carson. He’s also been doing several Advertisements with e.g. Sega, Coca-Cola and Nations Bank. 1995 he published his first book “The End of print” and published more books in the following years.

His style of design is known for its unconventional ‘dirty’ type photographic techniques. His work is characterized by chaotic typography and pattern it embodies, disarray of photos overlapping each other, seemingly meaningless at the surface but holding a larger picture. The disorganized use of his typography has its own purpose.

David Carson’s extravagant work represents a dramatic, chaotic and dominating style. It appears that he’s creating that style through his decision not to follow the design rules of graphic design, which you can see in his designs. He purposely created images with overlapping pictures and letters and mostly doesn’t highlight pictures or texts, which again reflects his style in graphic design. Even so his designs are quite crowded and unique, he manages to use the right kind of colours, which presents a good combination of each Element in his design. Because he is using a variety of pale and faded colours and rough and patterned textures, it does seem to create a new style as a whole. David Carson is also known for using the cutting tool on images and photography and using a lot of space.


Not so Brief Analyses

I’ve been asked to produce a rare 12” Vinyl Audio Book Cover for chosen literary classics. The book should be 12×12 inches front and back with a 24×12 inch inside cover. The cover should represent a theme/concept that reflect the story and will tell a story itself. To do this I got asked to set a blog up, which will become my digital sketchbook. In this blog I’ll have to post my development, my recent ideas, experiments and my final work.

George Orwell – Nineteen Eighty-Four (1949)

William Golding – Lord of The Flies (1932)

Harper lee – To Kill a Mocking Bird (1960)

J.I.Salinger – The Catcher in The Rye (1951)

Joseph Heller – Catch 22 (1961)

Jack Kerouac – On the Road (1957)

To make any researches, I need to know what research avenues I want to explore. In the context of the given choice of books I am going to find out, what genre each book has and start a mindmap looking for ideas and inspiration. I also will read the discribtion of the book and decide on the theme what I have to think about, eg. a book is about ‘death’ and I’d have to think about thinks representing the death, for example ‘suffering’ or ‘decomposition’, whitout spoiling the book.

From this Assignment I’d like to learn more about Photoshop and its techniques to use. Also I’d like to see myself developing my skills in layout and design as well as in producing a graphic media product. I also need to get use to have a blog and keep it recent and well prepared and I’d love to get into photography for my blog again.

To achieve a pass grade I should show that I’m able to work creatively with experimental techniques and processes as well as non-traditional graphic media. Adding to these criteria I’d have to use mixed media in producing graphic image outcomes. The last criteria to achieve a pass grade is that I need to select a reproduction of techniquestowardss graphic image outcomes.

To achieve the next highest grade, a merit, I should be able to explore coherently non-traditional and experimental graphic media as well as being able to use them. Designing an effective graphic media product, using experimental and non-traditional graphic media practises is included in the criteria of achieving a merit. The last step criteria is to explain with references to well-chosen examples the reproduction techniques used towards graphic design outcomes.

For achieving the highest grade, a distinction, I will have to explore diverse experimental a non-traditional graphic medium as well as design an innovative graphic media product independently, using experimental and non-traditional graphic media practises. I also have to evaluate (including references) to detailed examples and reproduce techniques used towards graphic image outcomes.

My main aim is to achieve a distinction as well as in every other assignment, to make sure that I’ll finish this year with an even better grade and safe my spot at an University, which is my next goal.