Connected to the British Arts and Craft Movement, William Morris was a major contributor to the revival of traditional british textile arts and methods of production. He was an artist, designer, printer, typographer, bookbinder, craftsman, poet, writer and champion of socialist ideals, but best known for pattern designs, in particular on fabrics and wallpapers. Back in the 18-hundreds he had a vision of linking art to industry by using the values of fine art in the production of commercial art. This was a vital step in the evolution of design as we know it today.
William Morris has created artworks representing patterns from nature, which we know from carpet designs today. Creating these on different materials, it always shows a diverse texture within his work. Some of them are clearly made on a smooth surface, while others more on a rough one, e.g. wallpaper. He has used bright colours, like the high contrasted blue in the middle image above, but still includes a lot of faded and dull colours, which makes his work seem quite cool and neutral, colour wise. His drawings are done by the use of precise and intentional lines to create the wanted image and set the focus on the colours and motives. Due the use of different colours within his work, it represents a diverse variety of visual impacts. It has a calming, reflective and stimulating impact on the viewer.
Most noticeable about his work is in my opinion, that it has little elements included to make it look unfinished but still maintains a finished outcome. You can see that some parts of his work are purposely not finished and just show the outlines. I think the idea of just leaving parts out is remarkable, since we sometimes use that technique within our work today, with the only difference that it is more used on creative media. Also I like the use and combination of dull and vibrant colours, which has the effect of having the focus on the wanted piece and keeps the viewer’s eye moving.