Millennials (born between 1980-2000)
Millennials where born along with the adaption of technologie, social media and the rise of consumer importance. They are the generation that has received the most marketing attention. Since they are really good with self-promotion via social-media, they have a big influence in marketing. They especially had a big influence on the music industry particularly in the vinyl industry. Owning a vinyl player became a trend for younger generations and the hipster scene.
I am aiming at the Millennial generation, since they recieved the most merketing attention. The sleeve should especially be modern and clean. The book audience is slightly older, since the older generation is more likely to read books. However they would be a slight barrier between young and old, but I’d still like to try something out, which might suit to both audiences.